The Science of Color
To interpret color effectively, we establish tight controls using science, not individual interpretation. The color workflow begins with the designer’s vision and development of the creative and culminates with developing standards that measure the color gamut.
How do we accurately measure color?
• Review under proper conditions (Lighting)
• Use the latest equipment to analyze L*A*B* values.
• Measure color values on both the proof & press sheets.
We use best practices to create and optimize custom ICC Color Profiles on our proofer to fall within very tight target tolerance for G7® Contract Proofs. With strict workflow standards and the latest tools for measuring/referencing color, we can achieve a well-balanced color proof.
To read more in-depth about the science of color and color management, visit our Color Management
blog post.

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