Direct Mail Solutions

Calev Systems helps you to build your business one mail campaign at a time. When you partner with us, you are guaranteed access to a community of knowledgeable professionals, cutting-edge technology, quality and efficiency.

Direct Mail

With access to facilities across the United States, we maximize any project, from short-run market-specific versions to high-volume mailings. We are equipped for volume and speed while paying attention to detail and complex solutions. 


We commit to our customers, from making sure we deliver every product on time to setting industry environmental standards. We can handle your commercial, offset and digital printing as well as finishing and mailing, all within one family of companies!

Services Include:

Data Processing & Mail File Optimization Address Standardization is the process of formatting an address to meet USPS standards.


CASS Certification (Coding Accuracy Support System) USPS data processed against mail files to evaluate the quality of their addressing, update outdated addresses and improve the accuracy of the ZIP+4, carrier route and five-digit coding.


Data Deduplication eliminates redundant copies of data following different criteria (name, address, fields, etc…)


NCOA (National Change of Address) is a process of matching a file of names and addresses to the USPS database of move records of individuals, families, and businesses. The NCOA database has over 160 million records.


Merge/Purge is the process of identifying and eliminating duplicate names among multiple mailing lists.


DSF Data (Delivery Sequence File) contains every valid postal address in the United States. Data validated through DSF is sorted in mail carrier walk sequence and qualifies the mail for ECR (Enhanced Carrier Route), basic high density or saturation postage discounts.

Mail Distribution

Co-Mail: Co-mailing is the process of combining and presorting many titles/catalogs into a single mail stream. The increased level of carrier route and automation mail combined with a finer sort for bundles and pallets allows for deeper penetration into the postal stream, postage savings, and more controlled in-home delivery.

Co-Mail Specifications:

•  Trim Size Variance:  Width between 7” and 9” and length between 10” and 11”

•  Book Thickness : Minimum 1/8” and Maximum 5/8”

•  Piece Weight:  Max of 24 ounces for periodicals & 16 ounces for marketing mail flats

•  Poly-wrapped Mail Pieces:  Require Authorization

•  Inkjet: Inside personalization is not applicable.


Commingle: The process for marketing mail and first-class letter mail. Commingling reduces the per piece postage by combining two or more mailings into one final presort. Machineable letters, postcards, and self-mailers can be combined in the same tray.


Dropship: Mail verification is done at a print or lettershop. Dropship allows for enhanced postage savings through DDU/SCF/NDC entry discounts and control of in-home dates. Drop Ship, or Destination Entry, is the process of sorting mail to regional USPS processing facilities — such as NDC (National Distribution Centers), SCF (Sectional Center Facilities), and DDU (Destination Delivery Units) — to receive USPS workshare postage discounts. Once the distribution scheme is identified, Marketing Mail is transported directly to the postal facilities to ensure closely managed in-home delivery.

Analytics

At Calev Systems, we believe data-driven campaigns drive great results. Our team can help you to analyze your current client database to identify your best customers and their locations and characteristics. Using this data, we can generate a list of your best prospects. Highly targeted marketing efforts will yield better response rates and return on your marketing investment.
We continue to drive your marketing decisions by reviewing your response data to measure response rates, return on investment, visualize results by geography, analyze offers, creative, formats, and messaging results.
  • Targeting
    • Demographics
    • Geographical
    • Phone/Email Append
  • Creative, Messaging and Formats
  • Media Channel Optimization
  • Response Analysis
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