Commingled Mail
Commingling is the process of merging individual mail pieces from multiple mail streams into a single mail stream. Postage is the highest cost of producing direct mail pieces. Postage rates never go down; however, Commingling can significantly reduce mailing costs.
Benefits:
- Postage Savings - better presort levels and drop ship discounts
- Better Deliverability – deeper penetration and volume to more SCF’s increases the production efficiency through the postal system, realizing more consistent and predictable in-home delivery
- Use of existing Postage accounts
Allow our Mailing Experts to help you to determine if your mail qualifies for commingling and what potential savings shifting your mail will yield. Give us a call at 305.692.2700
to discuss your mailing options.
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In today’s digital age, the power of direct mail marketing continues to surprise many marketers. While digital ads and emails have their place, direct mail offers a tangible, personal connection that other channels can’t replicate. But it’s not just about sending mail; it's about doing it effectively. By implementing strict quality control, leveraging co-mailing and commingling techniques, and staying updated with USPS promotions for 2025, you can optimize your campaigns to boost return on investment (ROI) and ensure your mail stands out.
USPS filed on 12/29 their calculations for the July 2024 rate increase.
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