CMYK, RGB - What Does It All Mean?
CMYK is the color mixing system primarily used in print. In 1906, the Eagle Printing Company incorporated four-color wet process inks for the first time. These four colors were Cyan, Magenta, Yellow, and Black. Combined, these four colors could produce an unlimited number of richer, darker tones.
Why is this important in printing? Next time you get a proof from your printer, you will understand the picture on your screen and the proofs in your hands were made by mixing colors very differently.

In today’s digital age, the power of direct mail marketing continues to surprise many marketers. While digital ads and emails have their place, direct mail offers a tangible, personal connection that other channels can’t replicate. But it’s not just about sending mail; it's about doing it effectively. By implementing strict quality control, leveraging co-mailing and commingling techniques, and staying updated with USPS promotions for 2025, you can optimize your campaigns to boost return on investment (ROI) and ensure your mail stands out.